Why a Cultural Sustainability Strategy ? -a look back in 2023-
Globalization made us closer, and farther, creating extreme convergence and divergence.
We started defending who we are, in the hatred of the other; we started being inclusive, by losing our own identities.
By opening the world, we standardized it; by accessing the world, we removed its authenticity.
Stakeholders became part of their tribe : authenticity, localness and diversity were no longer facts. They became needs.
Collective identities were challenged more than ever, and the sustainability of cultures became a major concern worldwide.
At this time, cultural sustainability gave hope and tools to communities facing cultural loss, reduced the gaps between the settled and the nomads, built post-global localness, otherness and collectiveness.